About PinkJack

The PinkJack celebrates Britain’s changing attitude towards gay people: tolerance, acceptance and inclusion. The PinkJack represents a place where gay and straight stand side by side, free from prejudice.

PinkJack History

PinkJack was conceived and founded by David Gwinnutt. David is an artist and photographer and during his career he’s known and photographed many of the twentieth century’s most influential gay people. He found that his gay ‘experience’ was at odds with those who had been shaping his world. Even though the Britain of his youth expected him to be expected him to be ashamed, queer, hopeless at sport, unattractive to girls and a social outcast – all because he was gay, he discovered in reality, the opposite was true. He took pride in his sexuality, had plenty of straight friends and cared passionately about Britain’s performance on the sports-field, at the Olympics, and on the international political stage.

During his twenties, David was disenchanted by the symbols being used by the gay community: the Pink Triangle and the Rainbow Flag. He felt that they didn’t represent him or his experiences as a British gay bloke. He wanted something that celebrated Britain’s great gay culture, as well as being inclusive and meaningful to the straight community.

David made his first PinkJack in 2005 and carried it at a Pride festival that year. The following year he made lots of flags, t-shirts and badges and they all sold out immediately. There were already several people who’d copied the idea and they sold out too – everybody wanted the PinkJack.

This popularity led to the creation of the authentic PinkJack brand and the development of a range of quirky PinkJack products that our customers can display in a variety of situations – not just at Pride events.

PinkJack was created by a gay bloke, for the gay community. PinkJack is proud to support Crusaid – a charity committed to improving the lives of people affected by HIV and AIDs.

Buy authentic PinkJack products – display them with pride.